The 2024 SBC Summit North America kicked off with a bang, as CNBC s Contessa Brewer discussed future in the U.S. with CEO Adam Greenblatt.
Greenblatt noted the company will focus on building up its sports betting customer base in hopes of crossover opportunities into its iGaming platform.
While iGaming will certain take time for legalization, and it does pose some risks, it will eventually happen in the U.S., he said.
Matter of When, Not If for iGaming
While BetMGM has recently been overtaken in the U.S. iGaming market by both FanDuel and DraftKings, Greenblatt noted the company will continue to focus on building up its sports betting costumer base as crossover opportunities will come from that retention.
More than 60% of sports betting customers crosso…